Promoting the improvement of dairy quality and safety

in the interest of the dairy industry and the consumer

ANNEXURE A

An annual inventory of communication products and secondary communication initiatives in milk SA's projects.

 

Communication Product
(Primary communication initiatives)
Target audience
Secondary Communication Initiatives
Target audience

Code of Practice for Milk Producers

Primary and secondary dairy industry including industry transformation initiatives, regulatory bodies, academic institutions and industry input suppliers.

Use of dairy technical and legal standards information.

Broader dairy community and consumers in industry magazines, national radio and TV broadcasting.

Code of Practice for the Secondary Dairy Industry

The secondary dairy industry, including industry transformation initiatives,   regulatory bodies, academic institutions and industry input suppliers.

Use of dairy technical and legal standards information.

Broader dairy community and consumers in industry magazines, national radio and TV broadcasting.

Guidelines for the interpretation of quality problems in milk

Broader dairy community and consumers in industry magazines, national radio and TV broadcasting.

Use of dairy technical and legal standards information.

Broader dairy community and consumers in industry magazines and industry newsletter.

Guide to the dairy product labelling in South Africa

The secondary dairy industry, regulatory bodies, academic institutions, product developers, labelling input suppliers and the consumer.

Use of legal requirements relating to the labelling of milk and other dairy products.

Communication by means of workshops to industry members including the nutrition/dietetics disciplines.

Guidelines for retail bulk milk

Producer distributors and retailers of retail bulk milk, regulatory bodies, academic institutions and industry input suppliers.

Use of industry information and legal requirements.

Direct communication to mainly small and medium enterprises engaging in the sale of retail bulk milk.

Guidelines regarding control of Listeria monocytogenes

The primary and secondary dairy industry, regulatory bodies, academic institutions and industry input suppliers.

Use of dairy technical and legal standards information.

Communication by means of workshops to industry members including more specific in the dairy production/manufacturing and food safety disciplines.

Web page on legislation (quality, safety, metrology)

The primary and secondary dairy industry, regulatory bodies, academic institutions, industry input suppliers and the consumer.

Use of industry information and legal requirements.

Access of information to any person that requires access to DSA project activities and Milk SA/DSA industry guidelines.

 

 

Industry Partners

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