Promoting the improvement of dairy quality and safety
in the interest of the dairy industry and the consumer




ANNEXURE A
An annual inventory of communication products and secondary communication initiatives in milk SA's projects.
Communication Product
|
Target audience |
Secondary Communication Initiatives |
Target audience |
Code of Practice for Milk Producers |
Primary and secondary dairy industry including industry transformation initiatives, regulatory bodies, academic institutions and industry input suppliers. |
Use of dairy technical and legal standards information. |
Broader dairy community and consumers in industry magazines, national radio and TV broadcasting. |
Code of Practice for the Secondary Dairy Industry |
The secondary dairy industry, including industry transformation initiatives, regulatory bodies, academic institutions and industry input suppliers. |
Use of dairy technical and legal standards information. |
Broader dairy community and consumers in industry magazines, national radio and TV broadcasting. |
Guidelines for the interpretation of quality problems in milk |
Broader dairy community and consumers in industry magazines, national radio and TV broadcasting. |
Use of dairy technical and legal standards information. |
Broader dairy community and consumers in industry magazines and industry newsletter. |
Guide to the dairy product labelling in South Africa |
The secondary dairy industry, regulatory bodies, academic institutions, product developers, labelling input suppliers and the consumer. |
Use of legal requirements relating to the labelling of milk and other dairy products. |
Communication by means of workshops to industry members including the nutrition/dietetics disciplines. |
Guidelines for retail bulk milk |
Producer distributors and retailers of retail bulk milk, regulatory bodies, academic institutions and industry input suppliers. |
Use of industry information and legal requirements. |
Direct communication to mainly small and medium enterprises engaging in the sale of retail bulk milk. |
Guidelines regarding control of Listeria monocytogenes |
The primary and secondary dairy industry, regulatory bodies, academic institutions and industry input suppliers. |
Use of dairy technical and legal standards information. |
Communication by means of workshops to industry members including more specific in the dairy production/manufacturing and food safety disciplines. |
Web page on legislation (quality, safety, metrology) |
The primary and secondary dairy industry, regulatory bodies, academic institutions, industry input suppliers and the consumer. |
Use of industry information and legal requirements. |
Access of information to any person that requires access to DSA project activities and Milk SA/DSA industry guidelines.
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