Media Communication
Project Manager: Mr J Burger
Job Title: Managing Director
Resources: Funded by Milk SA from statutory levy income
Project purpose
To communicate the activities of DSA as well as the importance of product composition, food safety and metrology standards in respect of milk and other dairy products to all relevant parties (consumer, input suppliers, primary and secondary dairy industry).
Media targeted for communication purposes include:
- industry related magazines;
- food Safety magazines;
- consumer magazines;
- magazines focusing on upcoming processors and producers;
- electronic platforms: websites, Facebook and Twitter;
- pamphlets and brochures;
- interviews with media on TV and national radio stations; and
- webinars
Project description
The DSA as part of its pro- and reactive remedial approaches on food safety and quality (product composition) communicates relevant food safety information pertaining to milk and other dairy products to all role players. This is achieved by using a variety of communication methods namely:
- articles which address product quality and food safety issues in respect of different dairy products and the role of DSA;
- articles of activities of DSA in industry magazines to promote the image of DSA and its value to the primary and secondary dairy industry;
- interaction with Milk SA – Consumer Education Project, addressing food safety and quality issues as applicable to the consumer in magazines and newspapers;
- radio and television interviews regarding food (dairy) safety and quality;
- distribution of brochures that promotes the services of DSA and addresses the importance of food safety and quality;
- distribution of news bulletins focusing on DSA project activities and matters of importance regarding food safety and quality; and
- maintaining an active internet website from which the dairy industry, government institutions and interested parties can obtain industry specific information, related to the scope of activities of the DSA.